Face book, a social networking site launched in 2004 is changing the professional ways on how different organizations operate. With more than 500 million members worldwide, it is the most popular social networking site on the internet today.
Social Networking Sites (SNSs) can be defined as web-based services that allow individuals/organizations to (1) construst a public or semi public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.
Since their introduction, SNSs such as MySpace, Facebook, Cyworld, and Bebo have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices.
While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on shared interests, political views, or activities.
Some sites cater to diverse audiences, while others attract people based on common language or shared racial, sexual, religious, or nationality-based identities. Sites also vary in the extent to which they incorporate new information and communication tools, such as mobile connectivity, blogging, and photo/video-sharing.
What you will find on our fans Page
Networking
Ellison, Steinfield, and Lampe (2007) suggest that Facebook is used to maintain existing offline relationships or solidify offline connections, as opposed to meeting new people. These relationships may be weak ties, but typically there is some common offline element among individuals who friend one another, such as a shared a goal, interest or objective. On this page, ACFODE and the fans will have an opportunity to bond and network.
Specifically reach out to our fans' interests
Facebook's publicity placement system is people centric. The site has a huge database of personal information of people including age, gender, address, likes, dislikes, marital status, employment information and the live stream of current status messages. This provides Facebook with a lot more leverage when it comes to targeted publicity. Prompts can be placed by selecting very specific details ofa user's profile. With this in place, ACFODE will be in position to find out what our fans' interests are and then reach out to them considerably.
Knowledge sharing platform
Since facebook also acts as a knowledge sharing platform, ACFODE will be in a position to share the latest information and updates about her activities to the fans i.e blogs, photos, videos etc). So you get to find out the latest features and highlights from ACFODE on this page. The page also allows you the fans to share any information from your own personal opinions with the organization.
Click here to follow us on facebook
Thank you
Submitted By Sandra Nassali
Public Relations & Communications Officer
Action For Development
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